What We Talk About When We Talk About Innovation?

Abr 09 2010

HitBarcelona2010

See you in HitBarcelona2010!

In the best-known story of Raymond Carver, What We Talk about When We Talk about Love, four characters sit around a kitchen table in the afternoon to drink gin and debate the nature of love, only to find that their ideas are wildly different.

When we talk about Innovation it is pretty much the same. An economist would say it is the actual implementation of a pretty new idea in the commercial sphere or society. A scientist would find it is a linear systemic process, with different actors. Eventually, for a manager it could be a moment of inattention of the management board. And that would explain why many great enterprises don’t innovate. Food for thought. What does Innovation mean for you? It is for sure a concept we need in order to get out of today’s economic malaise.

HitBarcelona aims to give you the hints to embrace Innovation, shaking your ideas and businesses with opinions and experiences explained by experts from around the world to help CEOs to drive the Innovation agenda and also empower Innovation workers to sustain the Innovation process. Just 67 days left to experience it. Stay tuned.


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