The Broccoli Project: audience favorite Global Entrepreneurship Competition

Jun 02 2009

The Broccoli Project is a alli uk. life-affirming programme that approaches poverty alleviation and some of its attendant issues from a unique perspective.A� Using a similar model to the many incentive and loyalty programmes targeting the rich, the Broccoli Project rewards the poorest members of society for positive, life-enhancing behaviour.


Ita��s actually really simple. Poor people who take advantage of free health screening programmes, actively seek work, or keep their children in school are rewarded with vouchers for basic necessities. So, for example, people who take an HIV test, or who are screened for hypertension or diabetes will get vouchers they can exchange for food, clothing or building materials.A� But it doesna��t end there. If, say, someone does test positive for HIV, the system can be geared up to reward them for regularly taking anti-retrovirals. Now thata��s a pretty cool thing, as therea��s not much point taking the drugs if you cana��t afford to buy decent food.

And ita��s backed by a sophisticated biometric data base with some really sexy functionality so ita��s easy to keep track of whata��s going on. The organisations administering the programmes can effectively monitor the progress of individuals or communities, and donor organisations will receive comprehensive reports based on reliable data. Experience has shown that donors who know where every cent is going are more likely to hand out more. So everyone wins.

Like your mom always told you a�� broccoli is good stuff. cheap viagra paypal payment.

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