The Broccoli Project: audience favorite Global Entrepreneurship Competition
“The Broccoli Project is a life-affirming programme that approaches poverty alleviation and some of its attendant issues from a unique perspective. Using a similar model to the many incentive and loyalty programmes targeting the rich, the Broccoli Project rewards the poorest members of society for positive, life-enhancing behaviour.
It’s actually really simple. Poor people who take advantage of free health screening programmes, actively seek work, or keep their children in school are rewarded with vouchers for basic necessities. So, for example, people who take an HIV test, or who are screened for hypertension or diabetes will get vouchers they can exchange for food, clothing or building materials. But it doesn’t end there. If, say, someone does test positive for HIV, the system can be geared up to reward them for regularly taking anti-retrovirals. Now that’s a pretty cool thing, as there’s not much point taking the drugs if you can’t afford to buy decent food.
And it’s backed by a sophisticated biometric data base with some really sexy functionality so it’s easy to keep track of what’s going on. The organisations administering the programmes can effectively monitor the progress of individuals or communities, and donor organisations will receive comprehensive reports based on reliable data. Experience has shown that donors who know where every cent is going are more likely to hand out more. So everyone wins.
Like your mom always told you – broccoli is good stuff.