popIn, Japan, is a company specializing in user interfaces for Web searching.
When people browsing the Internet come across a word they want to look up or don’t understand, they often have to stop looking at the page they have open, open a search engine in a new page or tab and perform their query.
The solution to this problem of Web zapping is popIn. popIn allows users to perform a full range of searches including searching sites like Google, Wikipedia and Amazon right from the page they are browsing, eliminating the need to open new tabs or windows. Based on this interface, we currently offer free Add-ons and plug-ins for major browsers, and widgets that site owners can install on their websites for all visitors to use.
Because popIn users visit Web search pages less and less often, popIn is a threat to Web search engine providers. As the number of users increases, there will be more and more business opportunities.
Moreover, because popIn allows users to spend less time on search engine Websites and more time on content Websites, site owners who install the Website version of popIn on their Websites are pleased with the results.
In the future we are also planning to offer versions for mobile platforms such as iPhone and Android.