Nobody denies it’s a great idea. The theory says Open Innovation helps to develop better new products and services at a lower cost. But in a world in which business means competition rather than cooperation, some companies still find difficult to embrace a more inclusive and partnership form of innovation.Adult Bounce House
So what is the best approach to Open Innovation? How can we break the barriers raised by issues such as intellectual property, the complexity of new collaborative spaces or less obvious challenges as inertia?
A report from Nesta, the English National Endowment for Science, Technology and the Arts, recommends “starting at the end with a win-win business model in mind”, trying not to be “prematurely judgemental” and not to “manage risk down to zero”. “It’s all about managed uncertainty.”
Another paper published in the MIT Sloan Management Review discusses whether external innovators should be organized in collaborative communities or competitive markets.
HITBarcelona has invited the person who coined the concept to shed some light on the topic. Henry Chesbrough is the executive director of the Center for Open Innovation and will open the Plenary Congress. He is also the author of Open Innovation: The New Imperative for Creating and Profiting from Technology (HBS Press, 2003) and two other books on this subject: Open Business Models: How to Thrive in the New Innovation Landscape (HBS Press, 2006) and Open Innovation: Researching a New Paradigm (Oxford, 2006), an edited book of academic papers.
He has recently been thinking on how to bring innovation into the services sector. In that sense, he considers that working next to the bench with the costumer to understand new challenges and new problems is crucial.
We will surely have more hints on that topic in June, the 16th.