Create to Grow: the key to power success, by M. Eisner

Jun 18 2009

“To punish failure is to encourage mediocrity”

Highlights

  • Usually it seems more safe to do the same thing it has been done before.
  • Innovation isn’t easy, but that is OK.
  • Compare a project with a box. The box can be big or small but should be in accordance with a realistic business plan and financial return.


Micromanagement

  • Micromanagement is the best path to effective management because it effectively links the person in the top to every person in the process.
  • Creativity can deal with apparently unsolvable financial problems.
  • If you care about every point (of the picture) taking attention on the hole picture, you get great results.
  • Micromanagement is about keeping your eyes open.
  • Micromanagement also requires failure.
  • Once human filters are in place the possibilities will be endless.

Risk

  • The more times you fail, the closer you are to success.
  • People are afraid to take risk.
  • The world has become a single dot. We are all standing at the point of a needle.

Media

  • Internet has taken budget necessary for projects to extremely lower level, leaving creativity as the only meaningful variable.
  • Each media has its strength and weaknesses.
  • What matters is the quality of the content.
  • Whatever your business stands for, the best way to archive the best long term results is to look inside your box.

Extract by Josep Oriol Ayats and Guillem Mateos.