He has pointed out several times that the place where we live is not a destiny to be accepted passively but a choice that shapes everything about us. His ideas on the Creative class that fosters an open, dynamic, personal and professional environment, which in turn attracts more creative people, business and capital, have turn into global best-sellers. And for good reason.
Richard Florida is one of the world’s leading public intellectuals on economic competitiveness and cultural and technical innovation. In his latest book, Great Reset, coming out the 27th April, the professor and head of the Martin Prosperity Institute at the Rotman School of Management (University of Toronto, Canada) explains how new ways of living and working will drive post-crash prosperity. According to him, an economic convulsion—dubbed a Reset—“transforms not simply the way we innovate and produce but also ushers in a whole new economic landscape.”
In this respect, Florida is convinced that “our economic system needs to stop channeling funds into super-risky, highly leveraged, and speculative areas”. “Instead we must return to the original vision and purpose of the financial markets: supporting innovation and the growth of the real economy”, he says. He makes oneself clearer in a recent video realeased by The Wall Street Journal:
He will surely explain further on this topic at HitBarcelona, in June. 54 days left.