“How do you get companies to innovate?”

Moderator: Jennifer Schenker

Michael Eisner

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• You have to constantly challenge the people that work with you.
• There is a change going on in home video.
• Music industry is going through a metamorphosis which is still not figured out.
• Bigger is better (business).
• If you are bigger and you are innovator, you have the financial resources to do things and do them fast.
• Basically people want to please the boss.
• Its essential how the CEO chooses the head of departments.
• Inertia overrides innovation in successful organizations.
• Put people in a room till they are so annoyed and so tired and so upset until they have a new idea. Keep going on till you are upset.
• There are thousands of good ideas, the problem is recognizing them.
• There are a thousand reasons why a good idea dies.

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• If you want to innovate the last thing to do is research.
• If you are not prepared to lose, you are not going to take the right hand of risk.

Eric Weber

• Its very difficult to put an equation to innovation.
• Many organizations are just too short on their patience.
• Individuals tend to work for companies where they fit.
• Measuring innovation has always been a challenge.

Extract by Josep Oriol Ayats and Guillem Mateos.