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HitBarcelona 2010: a huge success!

Jun 23 2010

HitBarcelona: Shake your ideas, Shake your business

HitBarcelona 2010: a huge success!

More than 2.000 attendees from more than 31 countries, more than 500 global investors, 1.000 companies, 500 policy makers, from universities and research parks; 17 keynotes and panel discussions on investment and innovation, 705 meetings between entrepreneurs and private equity funds, and a Global Entrepreneurship Competition (GEC) with the 23 best business plans in the world, which has been won by peerTransfer, an American startup that has developed an online platform for global payments with a 10 times lower cost than traditional ones.

The second edition of Hit Barcelona, an initiative of the Ministry of Industry, Trade and Tourism, the Catalan Govern, the Barcelona City Council, the Barcelona Chamber of Commerce and La Caixa, which is organised by Fira de Barcelona and the Pla Estratègic Metropolità de Barcelona, has been a huge success.

Numbers speak by themselves. The first ever Bizbarcelona, platform which includes HiT, recorded 12,000 visitors. And it has been thanks to all of you. Those who have been there and also those who have been following all the information about the event on this blog, Facebook and Twitter. So, thank you again.

Now, don’t forget to check out our YouTube channel. You will find a great bunch of interviews to the keynote speakers of the congress.


“Barcelona could be more interesting than Silicon Valley”

Jun 21 2010

Richard Florida is convinced that “everybody has creativity”. The professor and head of the Martin Prosperity Institute at the Rotman School of Management (University of Toronto, Canada) explains to HitBarcelona why he thinks Barcelona is a creative city.


“Innovation is about getting your staff to act differently”

Jun 17 2010

Henrik Werdelin - Imagen from twitter.com/werdelin

Henrik Werdelin - Image from twitter.com/werdelin

He was among the 100 Most Creative People in Business selected by Fast Company in 2009, has been CCO of Joost.com and he currently works as an Entrepreneur in Residence at Index Ventures. Henrik Werdelin is passionate about innovation and has kindly answered HitBarcelona questions.

- You have a degree in Journalism. What do you think about the current situation of the media industry? Are paywalls a solution?

Journalism is changing quite dramatically: from the democratisation of news sourcing via Twitter and YouTube, through the trend towards being quick rather than being right, to the sheer volume of content sources. However, I think the media industry’s properties are just being extended.

You have always had bad populist reporters – now you just have more of them; but you have also always had passionate analytical storytellers, and now you can find them more easily. When it comes to monetisation, I think the solutions are many and depend of the nature of the content: from classic advertising for content that is easy to get everywhere else, to getting personal social currency and making money via consultancy for blogs, to doing paywalls for great reporting or insight analysis.

- How do you generate innovation?

First of all, forget about quarterly off-site brainstorms. It’s not about thinking differently; it’s about getting your staff to act differently. You create innovation by thinking a bit like an architect, social-engineer the daily workplace, so your staff is rewarded for behaviour that is proven to provide more innovation. These are things like taking risks, sharing ideas, mingling with colleagues from different fields and so on. You then become what Miller and Wedell from IESE Business School call an ‘Innovation Architect’. So, in my view, you generate innovation by building it into the structure of the workplace.

Another alternative is to align your company strategy with structures that can support innovation. That can be via a good acquisition strategy, or you can work with innovation companies like Prehype.

- Do you think an event like HitBarcelona can help entrepreneurs to achieve their goals?

Entrepreneurs always benefit for learning from best practices and other founders’ experience. I find that many entrepreneurs have made mistakes that could easily have been avoided by reading some books, getting some advice from mentors or taking inspiration from successful companies. HitBarcelona has managed to attract a good number of high-end VCs, tech companies and founders – so I am sure that there will be plenty of tips of the trade that entrepreneurs can benefit from. Beside, one goal that entrepreneurs should have is to meet interesting people and enjoy being their own boss. So, with that goal in mind, I am sure a trip to Barcelona will be good for them.


“The digital space provides entrepreneurs with limitless opportunities”

Jun 16 2010

Daniel Goh

Daniel Goh

He states that he is “constantly amazed by human resilience shown by small entrepreneurs in the face of incredible odds”. And that is why he aims to tell their stories. Daniel Goh is the founder and editor of Young Upstarts, a small business and web/consumer technology blog that champions new ideas, innovative marketing and entrepreneurship. He has kindly answered HitBarcelona questions.

- In your blog, Youngupstarts, you give your views on “entrepreneurship, innovation and the online space”. How can entrepreneurs make the most of the online space to boost innovation?

It used to be that entrepreneurs needed to rely on very traditional tools and methods - which can be slow, cumbersome and expensive - in order to get the basics of business done. Think of areas like market research, publicity and awareness, or even simple things like looking for the right talents to hire.

For example, an entrepreneur can now use a service in the online space such as SurveyMonkey.com to do basic market research, employ social network sites and tools like Facebook and Twitter to spread word of your products and services, or a platform like LinkedIn to find the right hires for a fledgling company. The idea is to leverage such available tools so that you can get your product or service out to market quickly, effectively and cheaply. The digital space provides entrepreneurs with limitless opportunities. One of the reasons why Young Upstarts regularly features some of the latest online services and digital tools is to help entrepreneurs understand such potential usefulness to their businesses.

- The medium is more than ever the message in the Social Networks era?

Actually I would disagree - I’d say that the medium and the message has always been equally important. Any business, and especially entrepreneurs, need to understand the importance of the various mediums, or platforms, that is most effective in reaching out to their audiences. It is also equally important, however, for them to pitch exactly the right message, at the right time, through such mediums. Many times, businesses tend to get distracted by the “shiny object syndrome” - for example, just because everybody rushes to using Facebook to engage consumers doesn’t mean that your most ardent customers are most active on that platform.

- You also claim to be a “voice of a new generation”. What are the main characteristics of the current entrepreneurial minds? Is there any difference when compared with older generations?

For this question, I’ll borrow from one of the most authoritative figures on this subject, author Donna Fenn of the book Upstarts! In her book, she interviews more than 150 young entrepreneurs from across the United States and highlights how their mindsets differ greatly from previous generations. For example, she highlights the collaborative spirit of young entrepreneurs and their willingness to work with one another. They also tend to be more adaptive towards new technologies, and have a willingness to take risks. For anybody trying to understand this generation and how they approach business, this is one book I highly recommend.

- Do you think an event like HitBarcelona can help entrepreneurs to achieve their goals?

I definitely think platforms such as HitBarcelona are critical in helping the entrepreneurial ecosystem in any country to flourish. One of the problems facing young entrepreneurs is that they can tend to work in a silo. That’s unhealthy and myopic. Participation in events like HitBarcelona gets them to interact with one another as well as other stakeholders in the entrepreneurial ecosystem such as the media, investors and government agencies. Opportunities like this to network and trade ideas with one another are priceless.