Panel Discussion: The New Embedded Mobile Economy

Jun 18 2009

“Future needs to be shaped, not predicted”

Mike Richter, from IconMobile

  • Invention based on integration of three perspectives: it has to be viable, you need technology, and your invention must be something new.
  • What do average people need?: They need to know where the car is, if there is gas, what music will you hear.
  • The mobile deviceAi?? notifies you of all of this.
  • M2M User Experience.
  • Domains: health, in house, in car.
  • This is a new era: technology is an enabler, not a driver.

Anuraj Gambhir, Head of innovation & Strategy of Ericsson India

3G is here and now

Technology meets enjoyment

  • Connected/smart home: different parts of your house fully connected and enabled.
  • The connected car: gps, motor, microphone, ads, head display.. outside the car: traffic telematics.
  • Rising adoption of newer task-driven wireless-enabled devices.

Media evolution

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  • Media 1.0 learn involvement.
  • Media 2.0 move involvement.
  • Media 3.0 true interaction.


  • 3 billion new users, more connected devices, more service poviders, more content and applications, more interactivity.
  • Ericcson’s CEO says 50 billion connected devices by 2020.

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Extract by Josep Oriol Ayats

CEO’s Panel Discussion

Jun 18 2009

“How do you get companies to innovate?”

Moderator: Jennifer Schenker

Michael Eisner

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  • You have to constantly challenge the people that work with you.
  • There is a change going on in home video.
  • Music industry is going through a metamorphosis which is still not figured out.
  • Bigger is better (business).
  • If you are bigger and you are innovator, you have the financial resources to do things and do them fast.
  • Basically people want to please the boss.
  • Its essential how the CEO chooses the head of departments.
  • Inertia overrides innovation in successful organizations.
  • Put people in a room till they are so annoyed and so tired and so upset until they have a new idea. Keep going on till you are upset.
  • There are thousands of good ideas, the problem is recognizing them.
  • There are a thousand reasons why a good idea dies.
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  • If you want to innovate the last thing to do is research.
  • If you are not prepared to lose, you are not going to take the right hand of risk.

Eric Weber

Extract by Josep Oriol Ayats and Guillem Mateos.