Panel Discussion: The New Embedded Mobile Economy

Jun 18 2009

“Future needs to be shaped, not predicted”

Mike Richter, from IconMobile

  • Invention based on integration of three perspectives: it has to be viable, you need technology, and your invention must be something new.
  • What do average people need?: They need to know where the car is, if there is gas, what music will you hear.
  • The mobile device  notifies you of all of this.
  • M2M User Experience.
  • Domains: health, in house, in car.
  • This is a new era: technology is an enabler, not a driver.

Anuraj Gambhir, Head of innovation & Strategy of Ericsson India

3G is here and now

  • Worldwide 3g has enabled a wide portfolio of services to be offered using the internet.
  • The telecom industry is redefining itself: globalization markets, social networks, etc.
  • Trends: power of internet, power of consumer, power of technology,power of devices.
  • Enjoying digital life: working, learning, leisure, entertainment.
  • What are end-users looking for? Flexibility.
  • Seamless connectivity amongst mobiles devices, gadgets, home appliances..

Technology meets enjoyment

  • Connected/smart home: different parts of your house fully connected and enabled.
  • The connected car: gps, motor, microphone, ads, head display.. outside the car: traffic telematics.
  • Rising adoption of newer task-driven wireless-enabled devices.

Media evolution

  • Media 1.0 learn involvement.
  • Media 2.0 move involvement.
  • Media 3.0 true interaction.

Trends

  • 3 billion new users, more connected devices, more service poviders, more content and applications, more interactivity.
  • Ericcson’s CEO says 50 billion connected devices by 2020.

“True innovation is when what yo think, what you say and what you do are in harmony.” M.Gandhi

Extract by Josep Oriol Ayats


CEO’s Panel Discussion

Jun 18 2009

“How do you get companies to innovate?”

Moderator: Jennifer Schenker

Michael Eisner

  • You have to constantly challenge the people that work with you.
  • There is a change going on in home video.
  • Music industry is going through a metamorphosis which is still not figured out.
  • Bigger is better (business).
  • If you are bigger and you are innovator, you have the financial resources to do things and do them fast.
  • Basically people want to please the boss.
  • Its essential how the CEO chooses the head of departments.
  • Inertia overrides innovation in successful organizations.
  • Put people in a room till they are so annoyed and so tired and so upset until they have a new idea. Keep going on till you are upset.
  • There are thousands of good ideas, the problem is recognizing them.
  • There are a thousand reasons why a good idea dies.
  • If you want to innovate the last thing to do is research.
  • If you are not prepared to lose, you are not going to take the right hand of risk.

Eric Weber

  • Its very difficult to put an equation to innovation.
  • Many organizations are just too short on their patience.
  • Individuals tend to work for companies where they fit.
  • Measuring innovation has always been a challenge.

Extract by Josep Oriol Ayats and Guillem Mateos.