Create to Grow: the key to power success, by M. Eisner
“To punish failure is to encourage mediocrity”
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Highlights
- Usually it seems more safe to do the same thing it has been done before.
- Innovation isn’t easy, but that is OK.
- Compare a project with a box. The box can be big or small but should be in accordance with a realistic business plan and financial return.
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Micromanagement
- Micromanagement is the best path to effective management because it effectively links the person in the top to every person in the process.
- Creativity can deal with apparently unsolvable financial problems.
- If you care about every point (of the picture) taking attention on the hole picture, you get great results.
- Micromanagement is about keeping your eyes open.
- Micromanagement also requires failure.
- Once human filters are in place the possibilities will be endless.
Risk
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- The more times you fail, the closer you are to success.
- People are afraid to take risk.
- The world has become a single dot. We are all standing at the point of a needle.
Media
- Internet has taken budget necessary for projects to extremely lower level, leaving creativity as the only meaningful variable.
- Each media has its strength and weaknesses.
- What matters is the quality of the content.
- Whatever your business stands for, the best way to archive the best long term results is to look inside your box.
Extract by Josep Oriol Ayats and Guillem Mateos.