“To punish failure is to encourage mediocrity”

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Highlights

• Usually it seems more safe to do the same thing it has been done before.
• Innovation isn’t easy, but that is OK.
• Compare a project with a box. The box can be big or small but should be in accordance with a realistic business plan and financial return.

Micromanagement

• Micromanagement is the best path to effective management because it effectively links the person in the top to every person in the process.
• Creativity can deal with apparently unsolvable financial problems.
• If you care about every point (of the picture) taking attention on the hole picture, you get great results.
• Micromanagement is about keeping your eyes open.
• Micromanagement also requires failure.
• Once human filters are in place the possibilities will be endless.

Risk

• The more times you fail, the closer you are to success.
• People are afraid to take risk.
• The world has become a single dot. We are all standing at the point of a needle.

Media

• Internet has taken budget necessary for projects to extremely lower level, leaving creativity as the only meaningful variable.
• Each media has its strength and weaknesses.
• What matters is the quality of the content.
• Whatever your business stands for, the best way to archive the best long term results is to look inside your box.

Extract by Josep Oriol Ayats and Guillem Mateos.